Black Owned Businesses to Shop This Holiday Season

this Black owned businesses post has been updated as of November 2025

In the past I’ve shared my favorite Black and WOC Owned Jewelry brands and my favorite Nigerian clothing brands. For this holiday season, I put together a list of small Black owned businesses to support and shop this season. Let’s make the effort to be even more intentional with how our dollars are being spent.


Apparel

Fadé: For the everyday woman looking for quality clothing that’s versatile, reliable and timeless. Their best selling ribbed tanks are a great addition to any wardrobe and can be styled casually or elevated casually.

Bond and Seek: A Christian faith based loungewear line that sells sweaters, sweatpants, tote bags, t-shirts and more. The items look so comfy and are a great option to keeping God at center of your daily life.

Kendall Miles:  A luxury shoe brand with their signature feather mules that all of the fashion girlies have. KM offers a range of heels, boots, and sneakers for whatever vibe you are going for!

J. Butler Golf: Golf apparel can be pricey and this brand is focused on providing quality golf clothing essentials at a fraction of the usual cost.

Bi-Tribal: An online retailer that stocks RTW African clothing brands in the USA. This maxi dress is so stunning! Perfect for a Christmas or holiday festivity. They are running a 20% Black Friday sale from 11/13-11/30!

The Brand Label: Offering structural statement pieces that can work alone or with different staple items in your wardrobe, this brand is perfect for the woman who likes to stand out!


Accessories

Vluxe Vault: A luxury accessories brand focused on sourcing vintage and timeless pieces that can be incorporated into your wardrobe.

Doves of Dawn: A size inclusive scarf wear brand offering quality scarves at an attainable price point that can be worn in many different ways. I own a few of their scarves and have styled one like a top here!

Homage Year: If you’re looking for a handbag that will turn heads, then you’ll love this brand’s signature crescent shaped bags, produced in different color ways and materials.

Symbols of Authority: Jewelry inspired by antiquity, art & ancient monarchies. These drop earrings are beautiful!

Made for Queens, LLC: This brand caters to women from all backgrounds who aspire to add a touch of culture and style to their daily outfits, whether casually or professionally.

12pm Studios: A lifestyle brand providing luxury through thoughtful design and detail, not exclusivity. The brand initial offerings are focused on eyewear, featuring styles like Lagos and London.

EDAS: A luxury handbag and accessory brand with fine leather goods, including this beautifully crafted shoulder bag.

Oma The Label: A jewelry and apparel brand selling unique fashion pieces and gold plated jewelry, such as this Lucite earring with gold detailing.

1929 Galore: A jewelry brand offering a wide range of stylized earrings, bracelets, necklaces, and more, including these cheeky pretzel hoop earrings.

LeliaMae: A personal favorite jewelry brand of mine. They specialize in gold plated pieces and reworking vintage luxury pendants.

V.Bellan: A jewelry brand that has gender neutral pieces so you can find something for everybody on your list.

black owned businesses


Beauty

Hair for the Girls: A kinky hair extension brand selling ponytail extensions, wefts, clip ins, and wigs (custom wigs available on request).

Embrace Makeup: This makeup brush set is perfect for the person who may be a novice and is looking for the brush essentials to complete their look!

Kreyol Essence: This Haitian owned brand provides naturally produced skincare products, including body creams and their best selling castor oil.

Fairy Glow Co: Bodycare brand featuring body butters, oils, and African net sponges for the best exfoliation while you shower.

Naturally by Nai: This Etsy shop sells a variety of different scented shea butter options, along with raw unrefined shea butter.

Arome: Body skincare focused brand with one of the best body butters I have ever tried!

Brown Girl Jane: A clean fragrance brand focused on utilizing consciously sourced ingredients that prioritize health and safety, including their High Tea scent that I personally love and wear almost daily.

Deon Libra: A bodycare brand focused on utilizing adaptogens to enhance beauty from the inside out and help reduce overall stress. The Skin Duo is part of their core collection and a best seller!

Honorary Mentions:


Food & Drink

Blk & Bold: A coffee and tea brand that offers a wide range of coffee roats and tea options, with a subscription based service for those who always need their daily pick me up!

McBride Sisters Winery: A black and woman owned wine brand selling a variety of wine variations, along with a new Moscato Frizzante.

Lucky Girl Rosé: This refreshing rosé comes from Black Owned winery Casa Locé in Ojai, CA. The winery produces low cal and sugar free rosé options, so you can indulge all season!

VirginiaDella’s Tea: A loose leaf tea brand started by two sisters to honor their late grandmother and her penchant for tea making.

Golde: A wellness drink brand with their viral and best selling Ceremonial Grade Matcha, collagen boosters, and turmeric blends.


Lifestyle & Wellness

Heir Reign Collection: A stationery lifestyle brand that sells 12 month planners, financial planner, tote bags and other gift items. Their products are curated to support mental health and increase productivity and functionality. They are running a Black Friday sale starting 11/15.

Awkward Games: This card game company was seen on Shark Tank with their viral game Hella Awkward, perfect for a game night with friends or a dinner party with strangers. The goal: bypassing the small talk to get to great conversation! They also have a newly release game called Build A Bae!

Noure Essentials: This brand creates amazing candle scents, including ones that highlight Beyonce’s Renaissance album, like Cozy and Alien Superstar.

Cloth and Paper: A stationary brand that sells neutral aesthetic planners, notebooks, and writing tools.


I hope this list encourage you to shop from Black owned businesses this season. I know that the support will be immensely appreciated. By reading this post, you are supporting another Black owned businesses.

Engaging with my social media content, watching a YouTube video and/or purchasing a style guide for you or a loved one supports my efforts to continue providing quality content here and across the web.

Until next time…

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